Being There & Beyond
	Perhaps there is no better example of the huge paradigm shift that is occurring in our consumer society than with the current evolution of today’s museums and culture destinations. Marketing Success in the Knowledge Age.

	Being There & Beyond
	Karen S. Coltrane, President and CEO Children’s Museum of Richmond and other directors of culture hot spots give WORKMAGAZINE a tour of their strategies for marketing and evolving their products for the Knowledge Age.

	Being There & Beyond
	Bill Martin, Director of The Valentine Richmond History Center: “Museums will become increasingly important as a way to experience authentic history. It’s a social experience that the internet can’t offer. Museums are a subtle experience. It’s often about learning along with other people.”

	Being There & Beyond
	Jack Parry, Deputy Director of Science Museum of Virginia: “Although the question, ‘How is your attendance?’ can be expected to continue, it will be assessed in very different ways than turnstile counts.”